Qhov no yuav tshwm sim yog tias koj tsis muag khoom ib xyoos

Cov txheej txheem:

Qhov no yuav tshwm sim yog tias koj tsis muag khoom ib xyoos
Qhov no yuav tshwm sim yog tias koj tsis muag khoom ib xyoos
Anonim

Koj puas tuaj yeem txwv koj tus kheej ntawm kev yuav khaub ncaws tshiab, khau lossis khoom siv rau 12 lub hlis? Tsis muaj kev cuam tshuam rau qhov no ntawm qib theoretical, vim tsis muaj ib tsab xov xwm ntawm cov khaub ncaws uas yuav tsum tau hloov ntau zaus tshaj qhov no. Txawm li cas los xij, tsuas yog ob peb tus neeg tuaj yeem tiv taus nws, vim tias feem ntau cov kev nyuaj siab me me tau rub tawm los ntawm kev xav tsis thoob ntawm koj tus kheej nrog qee yam me me (los yog qee yam loj dua). Cov haiv neeg tsawg kuj suav nrog Sarah Lazarovic, uas nws qhov kev zam dhau ib xyoos nws thiaj li tshwm sim nws tus kheej hauv ib phau ntawv (Ntau Yam Zoo Nkauj Kuv Tsis Yuav). Kev ua haujlwm yog kev xav: puas yog peb siv peb cov nyiaj muaj txiaj ntsig txaus? Nws hloov tawm tias feem ntau ntawm cov sij hawm peb yuav tsis yog vim kev xav tau, tab sis vim yog kev yooj yim.

Lazarovic tsis tau lees tias lub sijhawm no yooj yim rau nws thiab lub qhov rais qhia thiab saib Pinterest tsis kawg, uas yog vim li cas nws thiaj tsim Tumblr tus account uas nws tso nws cov duab kos ntawm cov khoom ntawm nws daim ntawv xav tau. Ntxiv nrog rau qhov dej ntws, kev lom zem infographics thiab cov haujlwm tseem ceeb hauv zej zog kuj tau muab tso rau hauv qhov chaw, thiab tus poj niam tau txais koob meej ntau dua. HuffPost tau sib tham zoo nrog nws, uas koj tuaj yeem nyeem ntawm no.

Leej twg yog pawg hom phiaj ntawm phau ntawv?

Kuv vam tias coob leej ntau tus yuav tau nyeem, tab sis kuv xav tias cov neeg tuaj saib tseem ceeb yog cov ntxhais hluas me me, hauv lawv nees nkaum. Cov uas muaj tsawg kawg ib zaug pom lawv tus kheej yuav cov khoom uas tsis tsim nyog kiag li, lawv kuj muaj kev txhaum, tab sis lawv tsuas tsis paub yuav ua li cas.

Hauv phau ntawv, kuv tau sau txog kuv qhov kev paub dhau los - tau kawg, suav nrog cov teeb meem. Kuv tsis xav kom lwm tus yuav tsum tau ntsib qhov no - nws zoo li sau ntawv rau kuv tus kheej.

Yuav ua li cas yog lub tswv yim tom qab txuas cov duab, ntawv thiab cov dab neeg nyiaj txiag?

Tib neeg ib txwm xav tau kev pab me ntsis thiab cov piv txwv muaj tseeb. Ntau phau ntawv tau sau txog yuav ua li cas TSIS TAU, feem ntau lawv sau tau zoo. Txawm li cas los xij, kuv xav kom tib neeg paub tias nws tsis yog cov khaub ncaws uas ua rau peb mus yuav khoom, nws yog qhov kev xav pom uas ua rau peb xav yuav khoom.

Duab
Duab

Yog koj tuaj yeem muab ib qho lus qhia rau cov neeg yuav khoom yau, nws yuav ua li cas?

Nws yog ib qho cliché loj, tab sis tos! Xyoo no kuv tab tom kawm tus cwj pwm ntawm cov neeg siv khoom hauv University of Toronto. Nws kuj yog ib zaj lus qhia tias kev yuav yog lub siab dawb paug thiab sai li sai tau thaum ib tug neeg tswj tsis tau lawv, impulse yuav raws li.

Yog, muaj ntau txhiab tus khaub ncaws zoo nkauj uas koj xav tias koj yuav tsum yuav, tab sis xav txog: pes tsawg zaus koj tawm hauv khw thiab khuv xim yuav khoom thiab thaum koj mus txog tsev, koj tsis tau. koj puas nyiam thiab?

Koj puas muaj lus qhia rau cov khw muag khoom zam (ZARA, H&M, thiab lwm yam)? Tshwj xeeb rau qhov zoo?

Kuv nug tus kws xaws khaub ncaws hauv zos (tus uas kuv hlub!) muab rau kuv ib hnub "kev kawm" ntawm qhov zoo. Kuv yog ib tug poj niam uas tsis paub xaws, cia ib leeg paub tias qhov zoo.

Ib yam tseem ceeb tshaj plaws yog txiav txim siab seb peb xav siv nws li cas. H&M t-shirt zoo meej rau, hais, kev cob qhia lossis thaum twg, piv txwv li, pleev xim rau cov menyuam chav. Nws yog ib qho kev txaj muag uas yuav nkim kaum txhiab nyiaj rau saum toj, tab sis yog tias koj xav tau ib daim khaub ncaws zoo uas yuav kav ntev li ob peb xyoos (piv txwv li, lub tsho tiv no lub caij ntuj no), koj yuav tsum khawb tob rau hauv koj lub hnab ris. Koj tsuas yog yuav tsum faib nws los ntawm pes tsawg xyoo koj npaj yuav hnav cov khaub ncaws tshwj xeeb thiab koj yuav paub: qhov kim dua yog feem ntau pheej yig dua. Nws tsis muaj nqis yog tias nws raug nqi ib nrab yog tias peb tuaj yeem hnav nws rau, hais, ib feem peb ntev npaum li lwm tus.

Dab tsi yog hierarchy ntawm (m yuav) xav tau?

Nov yog lub pyramid uas muaj ob peb kauj ruam thiab tsuas yog cov kauj ruam saum toj kawg nkaus (kawg) yog kev yuav khoom. Siv yam koj muaj -> qiv -> Swap -> Xauj -> Ua -> Yuav! Qhov no yog li cas nws yog tsim thiab nws (tseem) txhais tau hais tias yog peb xav tau ib tug zoo hnav ris tsho rau yav tsaus ntuj, nws tsis tas yuav tsum khiav mus rau lub khw thiab yuav ib tug.

Los ntawm txoj kev, peb kuj pom zoo Lazarovic lub vev xaib thiab Tumblr: ob qho tib si lom zem thiab koj tuaj yeem kawm ntau yam los ntawm lawv. Koj tuaj yeem nrhiav nws phau ntawv los ntawm nias ntawm no, nws yog ib qho khoom plig Christmas zoo meej rau koj cov phooj ywg noj qab haus huv lossis rau koj tus kheej yog tias koj tau txais kev tshoov siab.

Pom zoo: